Storytelling for Businesses

WHAT WE DO

Most brilliant companies suffer from poor communication.

That’s a shame. See, from corporate strategies to product launches, your next big thing is only as good as the story you tell about it.

That’s where we come in. We take your message and craft stories that hit on a gut-level. Product or service. Strategy deck or yearly report. Whatever your message, we shape it to strike the kind of bone-deep connection that can make even lawyers tear up.

In a nutshell? We tell stories that stick.

Including: B2B Marketing, Long-Term Branding, R&D Pitches, Tearjerkers, Icelandic Sagas, and Christmas cards to Grandma.

Really, we’ve told almost every story there is.

Now, we’d love to tell yours.

WHAT WE OFFER

  • Figure out where your message lands - and where it doesn’t.

    Our in-depth review of your communication offers tangible fixes to your messaging and a roadmap for getting your story back on track.

    This offer is well-suited for your external brand communication or internal messaging.

  • Craft a messaging strategy that hits home with your audience.

    We map competitor efforts and offer a strategy for differentiation through communication.

    This offer is well-suited for product launches, audience expansion, and branding efforts.

  • For larger communications teams, keeping their story straight across markets and departments can be a real headache.

    The messaging framework is a strategic communications tool that keeps everyone on the same page without constant oversight.

    Well-suited as a tool to focus your communication efforts across teams and time-zones.

  • Is your brand stuck with the same ‘purpose-meets-pathos’ voice everyone is using?

    We help sharpen the voice of your brand and find a better angle to your brand story.

    Well-suited to retool communication for your brand or product.

  • For clients who’ve nailed their strategy, but are yet to make it truly sing.

    Leave it to the best writers in the industry to help you make the leap from strategy to legend.

    This service is well-suited as an add-on to existing work, whether for internal or external communication.

  • More often than not, the company report ends up unread and under-appreciated. That’s a shame.

    Tons of resources are poured into reporting. We say, make them count. Let us help you save your next big report from the graveyard of unread PDFs. How? By crafting a captivating narrative for your report.

    This service is well-suited for Yearly Reports, Sustainability Reports, Internal Strategy Docs and C-suite presentations.

Communication for those who care… and those who don’t.

VELUX

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Choice Hotels

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IKEA

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STARK Group

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HK Danmark

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HMF Cranes

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Lantmännen Unibake

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VELUX · Choice Hotels · IKEA · STARK Group · HK Danmark · HMF Cranes · Lantmännen Unibake ·

SELECTED EXPERIENCE

HOW WE WORK

01
Solve the Core Challenge

Whether the issue is clarity, connection, or something else entirely, we start by solving the core challenge on a strategic level.

This means:

  • Analyzing your current communication.

  • Determining our strategic objectives.

  • Reviewing competitors.

  • Mapping key messages.

Three Steps to Craft Your Legend

02
And Onboard Your Team

The greatest corporate stories often die at the hands of stakeholders, who weren’t onboarded in time. That’s why we prize team alignment higher than most.

Before writing your legend, we ensure:

  • Team alignment both upstream and downstream.

  • Through workshops, questionnaires, or stakeholder interviews.

03
Then, We Tell Your Story

The magic happens next. Building on a solid strategic foundation aligned with your stakeholders, we tell your legend. Crafted to make hearts sing.

Your story is penned by the sharpest writers in the industry, who:

  • Write your project’s core story.

  • Implement the communication on web, in decks, or whichever other platform you require.

  • Lay out clear guidelines for your team to use the story going forward.

OUR QUEST

Dusting off corporate storytelling

Core And Story is led by Mads Schmidt. A career storyteller, Mads’ has crafted strategic communication for the likes of VELUX, IKEA, and STARK Group. Before that, Mads edited VICE magazine for half a million Danish readers and studied storycraft under some of America’s most prolific authors.

Now, at Core And Story, he’s on a quest to dust off the long-neglected field of corporate storytelling and craft office legends.

Get in touch if you’d like Core And Story to craft yours.